Who Is This For
Entrepreneurs who own or run a business that sells information-based products.
You already have happy customers, and your products actually work!
You have email lists of both customers and prospects.
What You Want
You want to effectively leverage email marketing to bond, influence, persuade, and sell more info products at higher prices while working less.
What Is It?
We take over your entire email marketing, and we fix any email deliverability issues you might have and put in place a list segmentation strategy so you get maximum engagement.
And we write all your emails and send them… every day. Check deliverability before each broadcast to ensure you end up in the Primary Tab.
The Gmail Promo Tab is a silent killer; open rates and click rates are usually 50% less than the primary tab. We double-check every email sent daily to make sure it lands in the Primary or Update tab for the majority of your list.
Each email is written fresh daily for maximum engagement and sales.
We use current affairs, replies from your audience, and click and sales metrics to figure out what your audience finds interesting and that frames the topics and themes of the next set of emails.
Doing things this way does two things:
First, it creates an active community where your audience feels heard.
For example, let’s say someone asks a question that the whole list can benefit from; the answer will be the topic of the next broadcast.
Secondly, it helps us identify emails and email styles that resonate with your audience. Those eventually will become your automated emails that new subscribers see first.
We call this a “live, automated sequence” because the emails in that sequence are updated regularly based on the performance of our daily broadcast emails that have driven the most revenue.
So instead of writing a bunch of emails and loading them in the hopes of “hitting it out of the park,” we test email themes, ideas, and storylines daily, looking at engagement and sales metrics, and over time identify the best emails to show new subscribers for maximum monetization.
This service is totally hands-off and done for you.
NOTE: broadcasts don’t need to be daily. It’s ideal to send a daily email to your list, but for lists that have been mailing less frequently, we slowly ramp this up to daily email while giving your audience a choice for less frequent contact if need be.
Why Does It Work?
Email is the most intimate form of communication you can have with your prospects and customers. When done well, your customers will love hearing from you and look forward to your stories, anecdotes, and lessons.
They will ask questions, feel heard, bond deeper, and buy more often and at higher price points.
But the problem is that most entrepreneurs are busy. You have a lot of moving parts in your business to worry about.
So if you’d rather not spend your day looking for stories, writing emails, or checking deliverability to ensure you are inboxing, then we will do it for you.
How Much Does It Cost?
Our Email List Management services cost $5,000 per month plus a percentage of revenue or profit (the performance component).
For certain projects, we work for a share of the revenue or profit generated. 100% performance.
It works as an incentive for us to perform better.
The number one reason agencies don’t perform is that they need to take on a lot of clients to make the economics work. So, they work less on your business than they should.
The performance model allows us to invest in your email list and revenue growth. The more we grow your email list and revenue, the more you make, and the more we make.
This means we can only work with a handful of clients at a time.
You focus on creating great products and supporting your customers. We focus on the monetization and the growth part.
What Do I Do Next?
Fill in the form below and tell us a little bit about yourself.
Then set up a 15 to 30-minute Zoom call, where we will look at your current email marketing setup and discuss specifics on how to get started.